ABOUT US
We established Shady Characters Sunglass Emporium in 1998 as a team from the east coast of central Florida. Our experience of selling various brands in our stores gave us valuable insights into the manufacturing and design of sports and fashion brands. This led us to create the next generation of performance-based sunglasses, leading to the birth of RCI Optics in 2012.
RCI Optics initially started selling sunglasses in Cocoa Beach and identified a gap in the market. Our goal is to address the unique needs of consumers and become the most customer-focused brand by pushing the boundaries of optical technology. We constantly innovate and leverage cutting-edge technologies to exceed our customers’ expectations. We collaborate with experienced watermen who rigorously test our sunglasses under tough conditions. Our focus on optical advancements allows us to offer eyewear that provides tactical impact protection, exceptional clarity, and superior glare reduction. Our sunglasses are specifically designed to endure the challenges of a coastal lifestyle, serving as both fashion statements and performance tools that fuse technology with resilient style. With over 80 years of combined experience in eyewear, our specialists have crafted lenses tailored for the world’s elite angler and outdoor enthusiast.